Manbolo Blog

Manbolo Team Blog, creators of MeonArchives

The Economist on Mobile Apps

Nice interview of Nick Blunden, about The Economist strategy on mobile web:

Going forward, at the moment our view is that HTML5 doesn’t quite have the same capabilities to create a compelling user experience as native apps in iOS and Android have. It is much harder in HTML5 to create that really compelling immersive lean back experience and over time that will change. There are companies that are pushing the boundaries of HTML5, and in the future it will be a technology that enables publishers to very efficiently and effectively publish content across different platforms. I just don’t think we’re there yet. So I think we’re going to try to push it as hard as we can, but our view at this moment of time is that you can create a more compelling experience in native apps.

Automatic download of content with Newsstand seems also to be a big opportunity for digital content providers.

From jc.

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